Posted on 05/10/22
How to Buy Business Email Lists Effectively
When you type the term “purchase email lists” on any search engine, the top results all talk about how you shouldn’t buy prospect information. The results they offer in those posts range from “it’s unreliable” to “you can lose your sending privileges.”
The CAN-SPAM Act of 2003 prevents spam and has several requirements that marketers must follow to comply with the rules. There isn’t a law in the United States that says an email list can’t be sold. [[1]]
Marketing data is sold by businesses to third-party providers daily. When you authorize an opt-in for communication, one of the terms includes having your information shared with others who might be able to provide relevant goods or services. [[2]]
When you buy an email list based on what people indicate they want, you have a fast and affordable way to expand your business prospect lists.
The best email lists for sale are ones that you can build yourself. Although a generic database might be a quick and easy way to start contacting prospects, it isn’t as effective as most businesses and marketing professionals believe. [[3]]
Generic information is sold and resold consistently. Those individuals receive tons of messages, perhaps some of them unwanted, and it leads to more spam and junk notifications. If you get enough of those with your efforts, the outcome is a downgrade of your reputation.
When you can build an email list that reflects your value proposition and expertise, there is a greater chance of experiencing success. [[4]]
Imagine that you own a bakery and want to increase biscuit sales. Would it make sense to have a prospect database of people interested in RVs?
You need the email addresses of the potential customers who have signed up for what you provide. Building your own with the database resources of a paid provider enables you to have better leads and improved opportunities to earn clicks and conversions.
Purchased email lists free up resources your business can use in other ways. An experienced vendor delivers the information you need to make empowered decisions about who to contact when helping your company grow.
If you want to expand into a new market, your business is forced into a new research sequence to understand the dynamic desires of local consumers. When you buy industry specific email lists already tailored to the expectations of all the parties involved, the chances for success rise. [[5]]
When considering quality vs. quantity when following up on business email leads or CEO email leads there will always be a debate. Purchased email lists provide a sourced database that lets you know there is some interest in what you offer already. It simplifies the qualification process. Some businesses even find new demographics or targeted industry specific business audiences that they might not have previously considered.
Any marketing investment is a gamble. You never know if the people you reach will want your product or service or believe it can solve their problems. With this asset, your business can streamline the contact process and generate numerous new leads that wouldn’t have been possible without this information.
