Posted on 09/11/22
Email Lists by Industry: Where to Focus Your Email Marketing Investments
Email marketing has dominated digital platforms for more than a decade. Most industries see a 38-time return on every $1 invested, but that figure can be significantly higher.
All businesses can benefit from investments in email marketing. A few industries see better results than others when looking at the overall figures.
These lists typically provide the best results if you’re trying to grow your network.
Email lists by industry focus on the overall sector. If you’re in the manufacturing industry, your business creates something from a factory floor. For those in the educational sector, a company might tutor, provide private lessons, or be a college institution.
Below are the industries that see the best and most consistent value from email marketing investments.
The retail industry sees significant returns from email marketing because most businesses provide online and in-person sales opportunities. Customers offer a treasure trove of data that allows for better segmentation, personal development, and A/B testing strategies. You can even track previous purchases to send content based on those products and services. [[1]]
Email marketing can remind customers to make regular purchases or connect with people who haven’t been around for a while. [[2]]
Although some might include weddings in an overall “events” industry, we separate this option because it has more time to develop prospects. Some couples take a year or more to plan their day, which means you’ve got time to create opportunities through email. [[3]]
Most businesses start the relationship by sending tips and strategies to develop trust. Then different products or services are offered to that audience.
Since a lot of this work can be automated, the cost of developing an email marketing campaign is limited. You can expand your options more through paid lists and proven responses to see an incredible ROI.
Customers tend to focus on reviews and pricing when looking for hotels and similar services. You can use this trend to your advantage, whether you’ve got a bed-and-breakfast or an Airbnb. Email marketing can send messages out whenever specific behaviors occur, ensuring that your brand stays at the top of the mind. [[4]]
Follow-up emails are powerful for this industry. If a booking or reservation doesn’t initially occur, another can be sent to provide alternatives.
Some people purchase items from luxury brands as a flex, but others prefer the quality and story that goes into these products. They can serve as a tool for social acceptance, audience generation, or seeking attention. Emails can send photos to paid lists from the entire spectrum to determine lifestyle wants and daily needs. Each response provides extra context, creating sales funnel progression. [[5]]
Email marketing costs are relatively low compared to traditional outreach efforts. Develop contacts, build a database, and be consistent with your content. In return, you’ll find that more conversions will often come your way.
